It does not matter if you need to develop a brand for a corporate business or for a person, branding is the essence of what you are and it plays a crucial role when you are trying to convey the right message.
Consistency is crucial for a coherent and effective image. You need to make sure your print work is transmitting the right message about your business and consitent with your branding.
When developing website projects, it's important to keep in mind the websites main aim and who will be using it, making sure the design looks professional and as easy and intuitive as possible.