I wrote this article for the Eazytiger blog and I thought it woud be also worth to reproduce it here in my own blog. You can read the orginal article here
When thinking about developing a new website, it’s very important to remember that your website is an extension of your business, another form of contact between you and your future customer. You want to create the right impact and convey your business brand values as clear as if you would be meeting your client face to face.
It is also good to remember that having a website nowadays is something already expected by any of your clients. So you want to make sure that, when designing one, it will look and convey the right message straight away. The design needs to be aligned with your business brand, its target market and look professional.
However, a website does not reach its best on its own. It needs good planning and it needs to be executed properly. Otherwise it will be an investment that won’t bring you the return you could have.
For that reason, it’s very important to remember that writing good and meaningful content is as important as its good design.
Here are five crucial aspects you need to remember to cover on your website content.
1. Your expertise
This section of your website is where you talk about your own business. You will find that many sites call this section the ‘about us’ page.
You want to show your future customer your background knowledge, how long you’ve been in this business and specially, your values. You want to show here that you are worth of their trust and that you are the business they should buy from.
2. What you offer
Many would think that this is an obvious section, but you might be surprised to see many websites that are not clear about what they are trying to sell to their customers.
Here is the opportunity to make it nice and clear. Do you sell products or services? List everything that your business offers that is relevant to your customer. Make this section as clear as possible so your customer can find that information quickly.
3. Show what you’ve done
In the previous items you’ve covered your business background and you listed the products or services you have to offer. Now you need to show what you’ve actually done.
This is a very important aspect of your website to reassure your customer that you are capable to deliver what they want. Display your business portfolio, the clients you’ve worked with, your case studies. The way you prefer to show your work and experience will vary according to your field of work.
Testimonials are good to convey the experience of working with your business, but many would prefer to see something concrete, like a sample of your work or a case study.
4. Give a good customer service
Surprisingly, this is the most crucial and the most ignored aspect of your website.
You’ve finally manage to get an enquiry from your website. What do you do? Wait for a week before replying an enquiry? Of course not! Give prompt response. Don’t wait for the customer to forget about the enquiry he made. You want him to remember you and you want to show good customer service. Reply to them as soon as possible.
Conclusion
The website is an important marketing tool to increase trust between you and your customer. Think about you website content carefully. Think about who will be visiting it and choose the words accordingly.
Once you’ve got a good idea of what you want from your website, come and talk to us. We will make sure your website will look and work the way your business needs it to be and they way your clients will be familiar with.I wrote this article for the Eazytiger blog and I thought it woud be also worth to reproduce it here in my own blog. You can read the orginal article here
When thinking about developing a new website, it’s very important to remember that your website is an extension of your business, another form of contact between you and your future customer. You want to create the right impact and convey your business brand values as clear as if you would be meeting your client face to face.
It is also good to remember that having a website nowadays is something already expected by any of your clients. So you want to make sure that, when designing one, it will look and convey the right message straight away. The design needs to be aligned with your business brand, its target market and look professional.
However, a website does not reach its best on its own. It needs good planning and it needs to be executed properly. Otherwise it will be an investment that won’t bring you the return you could have.
For that reason, it’s very important to remember that writing good and meaningful content is as important as its good design.
Here are five crucial aspects you need to remember to cover on your website content.
1. Your expertise
This section of your website is where you talk about your own business. You will find that many sites call this section the ‘about us’ page.
You want to show your future customer your background knowledge, how long you’ve been in this business and specially, your values. You want to show here that you are worth of their trust and that you are the business they should buy from.
2. What you offer
Many would think that this is an obvious section, but you might be surprised to see many websites that are not clear about what they are trying to sell to their customers.
Here is the opportunity to make it nice and clear. Do you sell products or services? List everything that your business offers that is relevant to your customer. Make this section as clear as possible so your customer can find that information quickly.
3. Show what you’ve done
In the previous items you’ve covered your business background and you listed the products or services you have to offer. Now you need to show what you’ve actually done.
This is a very important aspect of your website to reassure your customer that you are capable to deliver what they want. Display your business portfolio, the clients you’ve worked with, your case studies. The way you prefer to show your work and experience will vary according to your field of work.
Testimonials are good to convey the experience of working with your business, but many would prefer to see something concrete, like a sample of your work or a case study.
4. Give a good customer service
Surprisingly, this is the most crucial and the most ignored aspect of your website.
You’ve finally manage to get an enquiry from your website. What do you do? Wait for a week before replying an enquiry? Of course not! Give prompt response. Don’t wait for the customer to forget about the enquiry he made. You want him to remember you and you want to show good customer service. Reply to them as soon as possible.
Conclusion
The website is an important marketing tool to increase trust between you and your customer. Think about you website content carefully. Think about who will be visiting it and choose the words accordingly.
Once you’ve got a good idea of what you want from your website, come and talk to us. We will make sure your website will look and work the way your business needs it to be and they way your clients will be familiar with.I wrote this article for the Eazytiger blog and I thought it woud be also worth to reproduce it here in my own blog. You can read the orginal article here
When thinking about developing a new website, it’s very important to remember that your website is an extension of your business, another form of contact between you and your future customer. You want to create the right impact and convey your business brand values as clear as if you would be meeting your client face to face.
It is also good to remember that having a website nowadays is something already expected by any of your clients. So you want to make sure that, when designing one, it will look and convey the right message straight away. The design needs to be aligned with your business brand, its target market and look professional.
However, a website does not reach its best on its own. It needs good planning and it needs to be executed properly. Otherwise it will be an investment that won’t bring you the return you could have.
For that reason, it’s very important to remember that writing good and meaningful content is as important as its good design.
Here are five crucial aspects you need to remember to cover on your website content.
1. Your expertise
This section of your website is where you talk about your own business. You will find that many sites call this section the ‘about us’ page.
You want to show your future customer your background knowledge, how long you’ve been in this business and specially, your values. You want to show here that you are worth of their trust and that you are the business they should buy from.
2. What you offer
Many would think that this is an obvious section, but you might be surprised to see many websites that are not clear about what they are trying to sell to their customers.
Here is the opportunity to make it nice and clear. Do you sell products or services? List everything that your business offers that is relevant to your customer. Make this section as clear as possible so your customer can find that information quickly.
3. Show what you’ve done
In the previous items you’ve covered your business background and you listed the products or services you have to offer. Now you need to show what you’ve actually done.
This is a very important aspect of your website to reassure your customer that you are capable to deliver what they want. Display your business portfolio, the clients you’ve worked with, your case studies. The way you prefer to show your work and experience will vary according to your field of work.
Testimonials are good to convey the experience of working with your business, but many would prefer to see something concrete, like a sample of your work or a case study.
4. Give a good customer service
Surprisingly, this is the most crucial and the most ignored aspect of your website.
You’ve finally manage to get an enquiry from your website. What do you do? Wait for a week before replying an enquiry? Of course not! Give prompt response. Don’t wait for the customer to forget about the enquiry he made. You want him to remember you and you want to show good customer service. Reply to them as soon as possible.
Conclusion
The website is an important marketing tool to increase trust between you and your customer. Think about you website content carefully. Think about who will be visiting it and choose the words accordingly.
Once you’ve got a good idea of what you want from your website, come and talk to us. We will make sure your website will look and work the way your business needs it to be and they way your clients will be familiar with.
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