Branding and digital design for businesses growing with purpose
I provide growth-enhancing branding and digital design services to clients focused on creating positive social impact.
Together we create brands and digital experiences that reflect who you are, what you stand for, and where you’re heading next.
Are you ready to evolve your brand?
Branding for growing businesses
Running a business for several years teaches you a lot.
You understand your customers better.
Your team grows.
Your vision becomes clearer.
But sometimes the brand you started with no longer reflects where the business is today.
That’s where I come in.
I help growing businesses refine their brand, clarify their message, and translate their values into thoughtful design.
What I Help Businesses Do?
Good design is not just about aesthetics.
It helps people understand who you are and why you matter. I help businesses:
Clarify
their brand
Finding the story and positioning that truly reflects the business.
Align
design with values
Ensuring the visual identity reflects the purpose behind the company.
Create
thoughtful digital experiences
Websites and digital platforms that feel clear, calm and intuitive.
Communicate
with confidence
So customers, partners and teams understand what makes your business different.
Why would you like to work with me?
Apart from the fact I’m a nice person, of course…
After years working at agencies and in-house roles, I have decided to bring my vast industry knowledge to individuals and businesses that do good for people and planet by providing professional branding and digital design services that enables business growth either through freelance or consultancy services.
Working with owners and leadership teams, I help strategise and execute their brand vision, empowering them to effectively reach their target audience with the professional look and feel they deserve.
I’m a collaborator by nature and I enjoy working alongside the team, as an internal-external resource. Someone that brings industry experience and branding expertise to the table.
I’m passionate about our design for good and I believe creatives hold an important role in bringing new innovative ideas to live.
How can I help you?
Brand strategy
Working closely with business owners and the leadership team, we will look at your existing brand strategy and look for opportunities to improve it. What is your core messaging? Who are youIs your brand talking to the corrects people? Does your brand look consistent across all channels?
Brand Creation
You might have a vision and need someone to make that idea happen. I can work with you and design your logo and brand communications to bring to life your vision. You might have a new business idea and need a brand for it. Your brand might be looking dated and need a refresh. Your business direction might have shifted and you need your brand to adapt too.
Brand Alignment
Working closely with the leadership team, we will revisit the company brand communications and realign the messaging across the different channels. My focus will be to align the business goals and marketing strategy and create a design strategy and visual communication that can propel your brand vision.
Brand Experience
This service focus on analysing the brand experience across the different touch points, putting your prospect and customers experience at the heart of it. Is it easy to use your website? Do you provide all information needed to make a decision? Is your content accessible? What is the overall user experience?
Graphic Design
My graphic design service includes designing branded pieces such as brochures, flyers, adverts, pull-up graphics and merchandise. These are usually used to educate your prospects and customers about a particular offer, but also important to promote your brand.
Digital Design
My digital design services looks at supporting your brand delivery on digital channels. You might need a new landing page design and execution as part of a digital campaign, new social media graphics or image templates, a newsletter design, branded social media channels. Or maybe you might need a good set of presentation slides to use in your talks and presentations.
Web Design
You might be looking to create a new website to support your business online presence, or maybe you have a website that looks dated. We will look at your website structure, create wireframes to define core sections and user flow and align the look and feel of the website with your brand strategy and business goals. I’ve got over 15 years experience working on building websites and am acquainted to the majority of the CMS in the market.
Front-end Development
I not only design your website, but I’m also able to implement your website design and layout using CSS/SCSS and HTML. You can choose to have a static website or a dynamic website where you will be able to edit the content yourself. My tool of choice at the moment is WordPress, but I am happy to discuss other platforms depending on your needs.
User Interface Design
Having worked on the SaaS industry for nearly 10 years and designing websites for nearly 20 years, I understand the importance that a good user interface can have to attract and retain customers. I was the lead designer of Current RMS, a rental management software that has conquered the marketplace due to its fresh look and feel and ease of use. If you are creating a web application, it’s crucial to have the right user interface in place.
Pillars that guide my work
I believe design plays an important role in how businesses show up in the world.
The companies I most enjoy working with are those trying to do things thoughtfully. Businesses that care about: the people they work with, the communities they serve and the impact they leave behind.
Design for impact
I’m a strong believer that design can play a core role in bringing innovative and positive solutions to society. I love to work on projects that create a real impact on people’s lives.
Collaboration
I have a collaborative and empathetic approach by nature. I care about people and I want to deliver work that makes a difference. I have an open and transparent communication style, giving my opinion based on objectives or goals, not egos.
Positivity
I have a positive outlook in life and for me the glass is always half full. I focus on the opportunity of a project or situation and try to bring a positive and energetic approach to challenges that may arise.
How I work
For each project I undertake I follow the same design process, making the necessary adjustments depending to my client or project needs.
Key steps are:
- Defining goals & objectives
- Immersion & Research
- Brainstorming & Ideation
- Collaboration & Feedback
- Developing & Testing
- Delivery & Launch
Each phase is important to make sure we reach the best project outcome.
You’ve got a project in mind that you would like to work on?
Areas of Interest
Branding
From the beginning of my careers I have been passionate about branding and how it can be a pivot to business success.
Design for Good
When creativity is used as a force for good, it can be transformative and innovative for both people and planet.
Sustainability
Design can be a powerful tool to successfully communicate and educate people about sustainable practices. Empowering them to change behaviour.
Communities I am part of
Giving back and inspiring people
I love being an active member of the local community, inspiring new blood designers and empowering local businesses by delivering talks.
NTU Alumni
I’m an active alumni and hold strong links with the NTU community, participating on student events to deliver inspiring talks and share my professional experience with the new generation of designers.
Digital Marketing Academy
An NTU & UoN joint effort to engage students from different background on Digital Marketing. I have delivered a talk on UI/UIX principles and participated on a Q&A panel together with leading marketing agencies.
Local Networking
I am an active networker within the Nottingham community and build good relationships based on sharing knowledge and experience to help design peers and other businesses.
I’m open to speaking opportunities, specially in the Nottingham area. If you want to book a speaking gig with me, get in touch.
Businesses I have collaborated with and contributed to
Working as freelancer, consultant or full-time employee
