Olá, I’m Fernanda
A graphic designer specialising in branding and digital design
Since a young age I have been passionate about the creative industry and feel lucky to have found a profession I love. I believe creativity is the key to bringing new ideas to the world and I love to be part of this.
I am very interested in various fields of design and for this reason I have been developing work in brand identity, print work, web and multimedia environments over the years. Having experience in different fields of design communications allows me to be flexible and adapt myself to my customers in order to meet their needs.
Key Skills & Expertise
Branding & Identity
User Interface Design
Web & Digital Design
Front-end CSS/SASS build
Graphic & Print Design
Businesses I have collaborated with and contributed to
Working as freelancer, consultant or full-time employee
How I ended up here
I moved to the UK to study graphic design at the University of Leeds through an exchange programme which lasted a full year. As one can imagine, I absolutely loved it and met some long standing friends. I also met my other half which eventually got me hitched and brought me back to live permanently in the UK.
What happened next
Since then, I have been working as a brand, web and graphic designer across a number of jobs, not only at design agencies but also on the client side through in-house positions.
I pride myself for delivering personalised and thoughtful design work that not only delivers what is set out as a goal, but that also surpasses clients’ expectations.
I have worked with some wonderful clients and colleagues along the way, and I am proud to say my clients always come back for more work. They know they can trust me and this means the world to me! Thank you!
Pillars that guide my work
Design for impact
I’m a strong believer that design can play a core role in bringing innovative and positive solutions to society. I love to work on projects that create a real impact on people’s lives.
Collaboration
I have a collaborative and empathetic approach by nature. I care about people and I want to deliver work that makes a difference. I have an open and transparent communication style, giving my opinion based on objectives or goals, not egos.
Positivity
I have a positive outlook in life and for me the glass is always half full. I focus on the opportunity of a project or situation and try to bring a positive and energetic approach to challenges that may arise.
How I work
For each project I undertake I follow the same design process, making the necessary adjustments depending to my client or project needs.
Key steps are:
- Defining goals & objectives
- Immersion & Research
- Brainstorming & Ideation
- Collaboration & Feedback
- Developing & Testing
- Delivery & Launch
Each phase is important to make sure we reach the best project outcome.
You’ve got a project in mind that you would like to work on?
Areas of Interest
Branding
From the beginning of my careers I have been passionate about branding and how it can be a pivot to business success.
Design for Good
When creativity is used as a force for good, it can be transformative and innovative for both people and planet.
Sustainability
Design can be a powerful tool to successfully communicate and educate people about sustainable practices. Empowering them to change behaviour.
