Branding & Digital Design
I absolutely love what I do and I feel very privileged to have been working with some amazing clients and colleagues over the years.
My main focus is around brand strategy, brand creation, brand communications, web design & build and user interface design to create delightful user experiences.
Key Skills & Expertise
Branding & Identity
User Interface Design
Web & Digital Design
Front-end CSS/SASS build
Graphic & Print Design
Circle Software & Design
As the head of design at Circle Software & Design I’m responsible for creating & managing an array of diverse design projects. Beyond our external portfolio, I also immerse myself in shaping our own internal design and brand assets, breathing life into our agency’s unique identity. Continuously pushing boundaries, I constantly seek to create, enhance, and refine all brand communication touch-points, ensuring that each interaction leaves a lasting impression.
Circle Design agency is the sister brand of Circle Software & Design and was created to deal with holistic branding projects, working on new brands as well as rebrands. I’ve been leading all design projects as the head of design and also have been a strong member of the business development strategy helping the agency position and develop new business opportunities by building strong customer relationships.
Niche Software Recruitment
I was responsible for the re-branding of the Niche Software Recruitment business. Originally named The Finn Group and headed by Jade White, the business entered the market and quickly became the go-to recruitment agency to find the best Ruby on Rails developers. After a few years running the business and expanding her business, Jade felt the brand needed to be revisited to achieve the professional look and feel her business deserved.
I was responsible for the rebrand of WeMole, a design agency specialising in delivering top instructional design solutions and overseeing a number of elearning platforms across Europe. I was also responsive for the design of their commercial website.
Hyblea Fine Foods
Business cards & letterheads
Product label & packaging
Hyblea Fine Foods
I have created the brand for Hyblea Fine Foods, an Australian business that imported high quality Sicilian food from the baroque area of Ragusa Ibla. I’ve create a range of marketing communication including business cards, brochures, stand designs, product labels and packaging as well as their ecommerce website.
Current RMS Brand
I was responsible for the creation of the brand of the leading cloud rental management software, Current RMS. Working as the head of design within a multidisciplinary team, I have overseen all internal and external branding communications.
Current RMS User Interface
I have designed and built the User Interface of the web application Current RMS. After its launch, I worked with the developers to continuously improve the application through strong UX/UI. Adopting user experience research practices to ensure the customer journey was consistent throughout the different brand interactions and business services, using different methodologies like customer journey mapping and service blueprint, carrying out research and collecting data to make informed decisions.
I was responsible for overseeing the rebrand of the business as well as the internal and external communications of inspHire, an established rental software business with offices worldwide. These included the website redesign, stand designs, brochures, adverts and marketing campaigns.
Internal & External Brand Communications
Website Design & Build
Kerridge Commercial Systems
I was the project lead for the full redesign of the USA Kerridge Commercial Systems website. Compiling and crafting a new website strategy and wireframe structure that exceeded the business goals set. I was responsible for managing the project overseeing the work of the design team, ensuring the project was delivered within a tight deadline.