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Businesses I have collaborated with and contributed to
Working as freelancer, consultant or full-time employee
What clients and peers say about me
Fernanda has done an amazing job with the rebrand of my business. She was able to quickly capture the values of my recruitment business and completely transformed our brand and website to achieve the desired professional modern look & feel. Exactly what I needed to support the growth of my business.
Jade White, Managing Director @ The Niche Recruitment
Pillars that guide my work
Design for impact
I’m a strong believer that design can play a core role in bringing innovative and positive solutions to society. I love to work on projects that create a real impact on people’s lives.
Collaboration
I have a collaborative and empathetic approach by nature. I care about people and I want to deliver work that makes a difference. I have an open and transparent communication style, giving my opinion based on objectives or goals, not egos.
Positivity
I have a positive outlook in life and for me the glass is always half full. I focus on the opportunity of a project or situation and try to bring a positive and energetic approach to challenges that may arise.
How I work
For each project I undertake I follow the same design process, making the necessary adjustments depending to my client or project needs.
Key steps are:
- Defining goals & objectives
- Immersion & Research
- Brainstorming & Ideation
- Collaboration & Feedback
- Developing & Testing
- Delivery & Launch
Each phase is important to make sure we reach the best project outcome.
You’ve got a project in mind that you would like to work on?
