Branding and Graphic Design Services
As your business grows, your brand and digital presence need to grow with it.
More often than not, the brand you created as a start up feels very different 5 years down the line. What once worked might now feel unclear, inconsistent, or no longer aligned with where you’re heading. It’s very normal to outgrow your brand as your business matures.
Sometimes this discomfort starts as something small. You look at your marketing material and website and something just feels a bit off, but you can’t pin point exactly why or what you need to change. You know you should be sending that link or marketing material out to prospects, but you hesitate.
No. It’s not about how the logo looks or the use of colours. There is just something off and you don’t have time to think about it. You need to keep the business running.
That’s where I come in.
I work with businesses at this stage, helping them bring clarity to their brand, refine how they show up, and create thoughtful design that supports their next phase of growth.
Here are four ways we can work together.
1. Brand Strategy & Direction
Bringing clarity to where you’re going.
This is a good fit if:
- Your brand feels unclear or inconsistent
- You’ve grown but your messaging hasn’t caught up
- You’re entering a new stage and need direction
This is often the starting point.
When your business has evolved, your brand needs a clearer direction to match. Without that, design decisions become harder and messaging can feel inconsistent.
We take a step back and look at the bigger picture.
What do you want to be known for now?
Who are you trying to reach?
What makes your business different today?
Together, we shape a direction that feels focused and intentional, something that can guide your brand moving forward.
What this can include:
- Brand audit and review
- Brand positioning and messaging
- Audience clarity
- Strategic direction for growth
2. Brand Identity & Design
Creating or evolving your brand.
This is a good fit if:
- Your brand feels outdated
- Your business direction has changed
- You need a more cohesive, professional identity
Once there’s clarity, we bring it to life visually.
Whether you’re building something new or evolving an existing brand, this is about creating an identity that reflects who you are today and where you’re heading.
The focus is on thoughtful, long-lasting design that feels aligned with your values and your business.
What this can include:
- Logo and visual identity
- Colour, typography and design system
- Brand guidelines
- Brand refresh or full rebrand
3. Digital & Website Design
Designing your online presence with purpose.
This is a good fit if:
- Your website no longer reflects your business
- You’ve outgrown your current structure
- You want a clearer, more considered digital presence
Your website and digital touchpoints are often where people form their first impression of your business.
This work focuses on creating digital experiences that feel clear, intuitive and aligned with your brand.
We start with structure and user experience, making sure everything makes sense, before moving into design.
What this can include:
- Social media strategy
- Website design (new or redesign)
- Website structure and user journeys
- Landing pages and digital campaigns
- UI design for digital products
4. Ongoing Design Support
Supporting your brand as you grow.
This is a good fit if:
- You need consistent design support
- You want to maintain a cohesive brand
- You don’t have an in-house design team
Once your brand is in place, the work doesn’t stop there.
As your business evolves, you’ll continue to need design support to keep everything consistent and moving forward.
I work with a number of clients on an ongoing basis, helping them apply their brand across different touchpoints and projects.
What this can include:
- Marketing and campaign design
- Social media and digital assets
- Presentations and internal materials
- Print and branded collateral
Not sure where to start?
That’s completely fine.
Most clients don’t come in knowing exactly what they need, they just know something isn’t quite working or no longer reflects where the business is.
We can start with a conversation and figure it out together.
Pillars that guide my work
Design for impact
I’m a strong believer that design can play a core role in bringing innovative and positive solutions to society. I love to work on projects that create a real impact on people’s lives.
Collaboration
I have a collaborative and empathetic approach by nature. I care about people and I want to deliver work that makes a difference. I have an open and transparent communication style, giving my opinion based on objectives or goals, not egos.
Positivity
I have a positive outlook in life and for me the glass is always half full. I focus on the opportunity of a project or situation and try to bring a positive and energetic approach to challenges that may arise.
Since working closely with Fernanda, we’ve seen clearer visual messaging across our social media, newsletter, advertisements and reports, which has led to greater brand awareness and recognition.
Nottingham City of Literature
